guenstiger.de will continue to reach millions of television viewers on Saturday evenings: The leading German online price comparison website has extended its contract as main sponsor of Sauerland Event, Europe’s biggest boxing promoter. The logo of guenstiger.de will continue to be displayed exclusively on the ring mat. The presence on advertising boards and backdrops as well as billboards, tickets and on the official boxen.com website is also guaranteed by the deal. Since March 2009, guenstiger.de has collaborated with Sauerland Event in boxing. “We are delighted to have been able to convince guenstiger.de to commit to boxing in the long-term,” said Heiko Krink, project manager at Kentaro Germany. “Sauerland Event’s fights regularly reach between four and eight million viewers on public television. They provide an excellent advertising platform and guarantee a high visibility of the advertising message throughout the whole of Germany.”

Kentaro is exclusively responsible for the marketing of Sauerland Event´s advertising rights. Leading international boxing greats such as Arthur Abraham, WBO Cruiserweight Champion Marco Huck, IBF Cruiserweight Champion Steve Cunningham, WBC Super-Middleweight Champion Emeritus Mikkel Kessler, IBF Middleweight Champion Sebastian Sylvester and Nikolai Valuev all step into the ring for the Sauerland Team. “Through our presence in boxing, we have been able to further increase our brand awareness,” said guenstiger.de’s general manager Aske Magdalinksi. “We are very satisfied with the way the sponsorship is going and are looking forward to many more exciting fights in the ‘Boxen im Ersten’ television show.”

Sauerland Event general manager Chris Meyer added: “We offer our advertising partners a premium product with great appeal and an enormous reach. Our cooperation with guenstiger.de has been very successful, thus extending the deal is the logical consequence of a win-win situation.”